Graphic Design for the BIGGER Écoles Child Marriage Campaign

Project Overview

Project Soar is seeking a graphic designer to develop a series of engaging social media visuals for "BIGGER Écoles (BE): Changing Attitudes and Social Norms to Prevent Child Marriage in the Marrakech-Safi Region," a three-year programme co-funded by the European Union and the Catalan Agency for Development Cooperation. The programme aims to promote gender equality and prevent child marriage by engaging schools, communities, and civil society. The social media campaign will raise awareness about the harmful impacts of child marriage and encourage positive dialogue among adolescents, parents, educators, and community members. The selected designer will work closely with the Project Soar team to translate campaign messages into visually compelling and accessible content that resonates with Moroccan audiences, particularly adolescents and young people. The campaign will combine concise messaging with original illustrations and graphic elements to create educational, engaging, and shareable content for social media platforms.

Deliverables

Social Media Campaign Assets

Design and produce 48 social media graphics (feed posts and carousel slides) including:

• Graphic design and layout

• Integration of campaign copy (provided by Project Soar)

• Custom illustrations and/or graphic elements 

• Visual adaptation for Instagram, Facebook and LinkedIn

• Source files

• Exported files optimized for web (PNG/JPG)

The designer will work from approved campaign messaging while proposing creative visual concepts that strengthen audience engagement and message retention.

Creative Direction

Tone

Educational, hopeful, empowering, and youth-friendly. The campaign should communicate a serious issue without being overly alarming, instead encouraging reflection, discussion, and action.

Visual Style

• Bold, modern, and clean

• Illustration-led, with limited use of photography 

• Accessible and easy to understand

• Visually engaging for adolescents and young adults

• Inclusive representation of Moroccan girls, boys, families, and communities

• Consistent visual identity across all campaign materials

• Optimized for social media consumption

Messaging

The visuals should reinforce campaign messages around:

• The risks and consequences of child marriage

• Girls' rights and access to education

• Health and wellbeing

• Gender equality

• Empowerment and positive alternatives to child marriage

Responsibilities

• Participate in a project kick-off meeting.

• Present initial visual concepts for approval before developing the full series.

• Participate in regular check-in meetings with the Project Soar team.

• Incorporate feedback in a timely and collaborative manner.

• Ensure visual consistency across all campaign materials.

• Deliver final files in editable and web-ready formats.

The anticipated timeline for this assignment is as follows:

• 15 July 2026: vendor selected

• 26 July 2026: first draft of illustrations ready for review 

• 3 August 2026: final delivery 

Candidate Requirements

• Minimum 3–5 years of experience in graphic design 

• A strong portfolio of social media-friendly illustrations and graphic design content 

• Ability to produce and deliver the product within deadline

• Sensitivity and passion for girls’ rights are a plus 

• Proficiency in Adobe Creative Suite or equivalent design software.

• Sensitivity to cultural context and inclusive representation.

• Strong communication and collaboration skills.

• Ability to manage deadlines and multiple revisions.

• Attention to detail and responsiveness to feedback.

• Overall value for quality and pricing

Applications will be evaluated based on:

• Relevant experience

• Portfolio demonstrating similar work

• Overall value for money

The evaluation of offers will take place in 3 stages and will focus on:                         

• The evaluation of the Service offer's skills (suitability of the CV to the subject of the consultation);

• The evaluation of the technical offer (Cover Letter outlining his/her Approach);

• The comparison of financial proposals.

Application Requirements

If you are interested in this role, please submit your application by July 12th

Application must contain: 

• Portfolio showcasing relevant work (social campaigns, illustration, NGO or public awareness campaigns preferred)

• CV

• Cover Letter outlining your creative approach to the project

• Financial quotation for the complete assignment